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Title: The Top 10 Must-Know SEO Strategies for E-commerce Websites in 2021

As an e-commerce business owner or marketer, you have probably heard about the importance of SEO for boosting online visibility, driving traffic, and increasing sales. However, with the ever-changing search engine algorithms, it can be challenging to keep up with the latest SEO trends and strategies.

In this article, we’ve compiled the top 10 SEO strategies that you need to know to stay ahead of the competition and improve your e-commerce website’s search engine ranking in 2021.

1. Conduct Keyword Research

Keywords play a crucial role in optimizing your e-commerce website for search engines. Conduct thorough keyword research to identify the most relevant and profitable keywords for your business. Use tools like Google Keyword Planner and Ahrefs to find keywords with low competition and high search volume.

2. Optimize On-page Elements

On-page optimization involves optimizing the content and structure of your website’s pages for better ranking. Optimize page titles, descriptions, headings, images, and URLs with relevant keywords, and ensure that your website has a clear and organized hierarchy.

3. Create Quality Content

Content is king in SEO, and your e-commerce website needs high-quality and engaging content to attract traffic and improve ranking. Create product descriptions, blog posts, videos, and infographic content that provides value to your customers and targets their search queries.

4. Optimize Site Speed and Performance

Site speed and performance are crucial for user experience and can also impact your site’s search engine ranking. Use tools like Google PageSpeed Insights to optimize your site’s speed and improve page load times.

5. Leverage Social Media Marketing

Social media platforms are powerful tools for promoting your e-commerce website and driving traffic. Use platforms like Facebook, Instagram, and Twitter to engage with your audience, create brand awareness, and generate backlinks to your website.

6. Build Quality Backlinks

Backlinks from authoritative and relevant websites are critical for improving your e-commerce website’s search engine ranking. Build quality backlinks by guest blogging, submitting articles to relevant directories, and participating in forums within your industry.

7. Implement Schema Markup

Schema markup is code that helps search engines understand your website’s content better. Implementing schema markup can improve your site’s search engine ranking and visibility by showing rich snippets in search results.

8. Optimize for Mobile-Friendliness

More people are now accessing the internet on their mobile devices, making mobile optimization a critical SEO strategy for e-commerce websites. Ensure that your site is mobile-friendly with responsive design, optimized images, and fast loading times.

9. Utilize Local SEO

If you sell products locally, optimizing for local search can help to improve your website’s search engine ranking. Use local SEO techniques like including your business address, phone number, and business hours on your website and claiming your Google My Business listing.

10. Track and Analyze Performance

To measure the effectiveness of your SEO strategies, track and analyze your website’s performance using tools like Google Analytics. Monitor metrics like organic traffic, bounce rate, and conversion rate and adjust your strategies accordingly.

In conclusion, these SEO strategies are essential for any e-commerce business looking to improve its search engine ranking, online visibility, and sales. Implement these strategies and stay ahead of the competition in 2021!

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