Acme Tools, Inc. is a supplier of professional tools and accessories for the construction industry. The company sells its products directly to professional builders and independent dealers, as well as online and through third-party e-tailers like Amazon.
Acme Tools is a single-channel company, meaning all of its sales take place through one distribution channel.
The company’s product mix currently includes hammers, screwdrivers, levels, tape measures, utility knives and blades, work boots, knee pads, pocket knives, hard hats and other headgear. To remain successful in the current market conditions and avoid getting caught with excess inventory during a downturn in demand for construction supplies, Acme Tools must make strategic decisions regarding when to introduce new products; how much to invest in advertising; when to raise or lower prices; where to sell its products; what new channels of distribution might be profitable; and so on.